Harley-Davidson quits India after struggling with world largest motorcle market

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Harley-Davidson is closing its operations in India, the biggest motorcycle market in the world.

The company, founded in 1903, has struggled to crack the high-volume, low-margin Indian market. Since opening there in 2011, it has consistently sold fewer than 3,000 of its iconic bikes per year.

It is shutting down its manufacturing in the country and significantly scaling back its sales operation, it said Thursday.

Experts in the auto industry said that Harley-Davidson has battled against high taxes and low-cost competitors, such as Hero and Japan's Honda, per the BBC. Rival company Royal Enfield sells its motorcycles at around $2,714 compared with Harley-Davidson's $6,105 "hogs."


Read full story at: BusinessInsider.com